advertising contributes to the enrichment of a language always, thanks to the creation of puns, slogans, proverbs and proper neologisms.
Here there are two commercials that advertise the same product, the coffee of a famous Italian brand, in two different periods.
In the first spot of the '80s, you see examples of puns created from two proverbs.
Watch the video several times.
What are the two proverbs to which you refer?
How are "recreated" in this spot?
The second ad, in recent years, is a good example of linguistic creativity in advertising.
The scene is set in Paradise, and the protagonists are a married couple, their friend and St. Peter.
After watching the video several times, is at least one example of a proverb and neologism.
Here there are two commercials that advertise the same product, the coffee of a famous Italian brand, in two different periods.
In the first spot of the '80s, you see examples of puns created from two proverbs.
Watch the video several times.
What are the two proverbs to which you refer?
How are "recreated" in this spot?
The second ad, in recent years, is a good example of linguistic creativity in advertising.
The scene is set in Paradise, and the protagonists are a married couple, their friend and St. Peter.
After watching the video several times, is at least one example of a proverb and neologism.
0 comments:
Post a Comment